Standing with Assam
One cup at a time
Sibsagar is my ancestral home.
It is my parents' and grandparents' place, and generations further beyond. It was also my summer holiday home, and the land that Patkai was founded in honour of.
Right now, Sibsagar — along with Charaideo and Jorhat — has experienced the worst flooding in over sixty years. More than 600,000 people have been affected. Crops, homes, and livelihoods have been lost. The rivers whose waters nourish the tea gardens we source from have broken their banks and submerged entire communities.
This is not distant crisis. This is personal. And Patkai's response has to be personal too.
What Patkai is doing
From today until 30th September 2026, 50% of the profits from every sale made through the website and Amazon will go directly to flood relief in Upper Assam, through SeSTA, the Seven Sisters Development Assistance organisation.
SeSTA is an Assam-based organisation already on the ground in Sibsagar and Charaideo, delivering relief kits containing food, clean drinking water, medicines, sanitary supplies, mosquito nets, and first aid to families who have lost everything. Every contribution funds one complete relief kit for one family.
About SeSTA
SeSTA — Seven Sisters Development Assistance — is based in Guwahati, Assam, and works across Northeast India on development, relief, and community support. Their name reflects the seven states of the Northeast — the same region that Patkai was born to celebrate and support. You can learn more about their work and donate directly at sesta.org.
Why this matters to Patkai
Patkai was always a dual-purpose brand — bringing the finest teas and herbs of Northeast India to the world, and giving back to the land that makes it possible. This campaign is not a marketing exercise. It is a personal commitment, made in a moment of real need, to the place and people that this brand was built to honour.
Every order you place is a direct act of support to those people.
Thank you for standing with Assam.
— Pallavi, Founder, Patkai Tea
Donate directly → link to charity page
Shop now → link to collections